Scholars Upscale Social Marketing To Promote Hero Farmers
Can you imagine life without farmers? A team of scholars from the Young Minds Academy (YMA) Season 5 leadership program can’t. They harnessed the power of marketing strategies mostly through the new media to promote a farmer empowerment project in Consolacion, Cebu. Because of the on-going training that the farmers are undergoing, they will soon yield better and abundant harvests in their respective farms all over Cebu. The online community has been abuzz with the iluvfarmers farmers campaign that champions hero farmers in Cebu. About KabalikatsaKabuhayan Team CPMPC of the YMA program of the Ramon Aboitiz Foundation Inc. created a campaign for the “KabalikatsaKabuhayan.” The project aims to educate farmers in vegetable and fruit production and innovations as part of the poverty alleviation goals of the Municipality of Consolacion. Around 120 farmers go to the 5,000 square meter demo farm site in Brgy. Danglag to learn from the trainers from Harbest Agribusiness Corporation and...